In 1967, Knight and Bowerman made the handshake deal formal and
incorporated as BRS Inc. Jeff Johnson signed on in 1965 as the company's
first full-time salesperson and opened Blue Ribbon Sports' first retail
outlet the following year. In 1971, Johnson made an incalculable
contribution to the company: One night, he dreamed of Nike, the Greek
goddess of victory, and suggested the name to his bosses. The company
used the moniker for its first footwear product to feature the "Swoosh"
mark -- a soccer cleat called the Nike, whose name beat out Knight's
suggestion that they call it the Dimension 6.
Nike followed up on its footwear fame by dressing athletes from head to
toe, introducing apparel collections for tennis and basketball, which
were popularized respectively by superstars John McEnroe and Michael
Jordan. In 1988, Nike's "Just Do It" slogan was introduced, and it
remains one of the most recognizable and successful commercial taglines.
In 1990, the first Nike-Town store opened in Portland, Ore. The company
signed golfing phenom Tiger Woods in 1996.
Now the Nike collection has grown a lot with style, color and giving a wider range of choice for the shoes. Its gone ahead to create air force Nike which people are loving.
Just when we thought Nike has gone wild with there designs and colors. Nike shocked us with high-heeled boot sneakers. Women thought happy in these shoes they can be classic but at the same time sporty.
No comments:
Post a Comment